The Big Story
Amazon Should Be Jealous
Most people are familiar with the concept of “Hallmark holidays” – celebrations that are perceived to exist primarily for commercial purposes. Headlined by Valentine’s Day, Mother’s Day, and Father’s Day, and filled out with commemorations of Grandparents, Secretaries, Bosses and others, “Hallmark holidays” drive consumer purchases of cards and gifts to feed the corporate profit beast (in its defense, Hallmark officially disclaims credit for creating any holidays). In fact, according to National Day Calendar, various interest groups, industry associations, and businesses now sponsor over 1,500 “national days” to attract attention and share-of-wallet.