The Big Story
‘Twas the Hours Before Prime Day
As you’ve not doubt heard, this year’s Amazon Prime Day starts today, Monday, July 16th, only a few hours from now (12pm PT/3 pm ET). Prime Day 2018 will run through tomorrow, Tuesday, July 17th for thirty-six hours, which is six hours longer than last year’s event. If Prime Day continues to grow as it has in recent years, which seems reasonable, millions of people right now are likely stretching their clicking and tapping fingers, and readying their “Buy now with 1-Click” buttons.
Prime Day was launched in 2015 to celebrate the 20th anniversary of Amazon’s founding. Each year since, it has taken place in the middle of July to reward Amazon Prime members all over the world with special deals, making it the unofficial Black Friday of summer. Internet Retailer estimates that total 2017 Prime Day sales (through Amazon and other retailers) reached $2.4 billion, and Amazon reported the day achieved 60 percent year/year sales growth. In addition, Amazon signed on more new Prime memberships on Prime Day last year than on any other day in company history. For 2018, Internet Retailer estimates total sales will grow 67% to just over $4.0 billion.