The Big Story
For Retailers, Is Being Political Ever Correct?
Patagonia last week updated its homepage with this message, written in stark white on black: “The President Stole Your Land.” The change announced Patagonia’s opposition to (and legal efforts to prevent) President Trump’s recent order to significantly reduce the size of two large national monuments in Utah. REI, another large outdoor retailer, also responded to the president’s decision by making a more subdued statement that they “are unwavering in our nonpartisan commitment to public lands.”
The federal government owns nearly two thirds of the land in the state of Utah, an amount of land much higher than in all other states in the U.S. except for two. The announcement by President Obama creating Bears Ears National Monument last year, which makes up 1.3 million acres, while pleasing environmentalists and the local Native American tribes, did not please the local politicians and states’ rights supporters.