The Big Story
Coming Soon to You, a Pop-Up
On Memorial Day Weekend 2004, I was visiting the Hamptons, where outlandish sightings are common. But I was particularly struck by a handsome house in town that had a large red bullseye painted on the front – Target style. Intrigued, I approached the building, and, indeed, it had been converted into a Target store. On July 4th, the building remained, but the store was gone. I assumed that Target was too low-end for the Hamptons and that the store closed because of a lack of business. Not so – I later found out that Target had previously opened other New York stores in Tribeca and Rockefeller Center and on a boat docked along the Hudson River, all intentionally opened for only one month.