The Big Story
After A Fashion
New York Fashion Week (NYFW) has kicked into high gear once again bringing a warm welcome to the winter cold that grips New York City. Celebrities and journalists from across the world have front-row seats to see American designers present their collections.
Since the very first Fashion Week in 1943 which was called “Press Week,” held at the Plaza Hotel, there have been many changes. Press Week was organized by Eleanor Lambert, press director of the American fashion industry’s first promotional organization, the New York Dress Institute. Press Week’s purpose was to draw attention away from French fashion during World War II when industry insiders were unable to travel to Paris. Lambert worked with American designers to produce full collections and Press Week eventually became what we know today as Fashion Week, leading to the rise in prominence of American designers.
This year’s NYFW has approximately 150 shows that will launch collections down runways or stage them in studio spaces. Since the advent of Fashion Week celebrities have become street wear designers and social media platforms have enabled passionate followers who would be otherwise unable to watch shows remotely and in real time.