The Big Story
RetailWire Discussion: Amazon Go Plans to Transform Convenience in Retail Stores
George Anderson, RetailWire
It’s been nearly a year since Amazon.com opened its first Amazon Go convenience store. While the beta version of the concept, which was initially supposed to open earlier this year, took longer than expected, Amazon Go is now ready for its coming out party, Bloomberg reports.
The 1,800-square-foot store, which operates without checkouts, uses sensing technology that identifies customers who scan their Amazon Go mobile app as they enter the location. When a shopper takes products from the store’s shelves, the items are automatically added to the customer’s virtual shopping cart. If they put something back, the item is removed from the virtual cart. When customers leave the store, Amazon bills their accounts and sends a receipt to the app.