The Big Story
A Growing Influence
Last week, Viral Nation, a leading social media marketing agency, was named “Best Large Influencer Marketing Agency” by the 2019 Influencer Marketing Awards. With a massive group of influencers across various industries, Viral Nation connects brands with social media content creators. This form of marketing (and the industry’s associated awards) may have been considered niche only a few years ago, but it has become an integral part of brands’ marketing budgets, and only appears to be getting more important.
There are several marketplaces where brands can link with influencers to create content. One of these marketplaces, TRIBE, is an Australian influencer marketing startup founded in 2015 that announced last week a U.S. launch and a $7.5M Series A funding round. TRIBE has its influencers create posts for ongoing campaigns, and then allows brands to pay for only the posts they approve for sharing. TRIBE has over 50,000 influencers and has worked with over 40 of the top 100 global brands.