The Big Story
RetailWire Discussion: FAO Schwarz Makes an Iconic Comeback in the Big Apple
Matt Stern, RetailWire
FAO Schwarz, the toy retailer that closed its famous Fifth Avenue flagship three years ago, has just as suddenly returned to the Big Apple. The retailer opened the doors of its new store in Rockefeller Center store on Nov. 16, according to Boston.com. The 20,000-square-foot store features some of the touristy attractions the original flagship was famous for including a clock tower-style entrance and a giant playable piano floor mat familiar to Baby Boomers and Millennials from the iconic scene in the 1988 film “Big” starring Tom Hanks.
The then owner of the original FAO Schwarz flagship, Toys “R” Us, blamed the closure on escalating rents in Manhattan. Toys “R” Us also closed its own Times Square store that same year. ThreeSixty Group acquired FAO Schwarz in Oct. 2016.