Monthly Archives: October 2021

Since inception, digital-first brands have relied on data, tracking, and insight to reach consumers and to communicate in a more personal way. It has been critical for acquiring customers in a cost-effective manner and scaling these businesses. Over the years, digital-first brands have focused a large part of their advertising spend on third-party channels like […]

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With the exception of the housing market, it seems we’ve lived in a relatively non-inflationary world for quite some time – until recently.  There have been multiple stories in The Weekly Consensus and other news sources on the continuing supply chain delays and bottlenecks that all importers and distributors have faced in 2021, which have […]

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Last year, when Holiday sales forecasts were made, times were as unprecedented as ever experienced.  COVID cast a long shadow.  However, enough optimism prevailed that prognosticators foresaw modest Holiday gains over 2019 ranging from 1% to 4%. What actually happened made Santa blush.  Holiday sales gained 8.3%.  There were plenty of supporting economic factors: stimulus […]

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