Author Archives: Consensus

Last week, Leap, the retail as a service company that helps emerging brands launch and grow their physical retail channel, announced a $50 million capital raise. According to the company’s press release, the investment will be used to open new stores and improve Leap’s technology platform. Leap states that in 2021, the company quadrupled its […]

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Boston, MA – Consensus, a leading boutique investment bank focused on the modern consumer economy, announces the formation of Axcelerate, an initiative dedicated to next-generation brands. In recognition of the continued impact of digital-first brands on the consumer sector, and in an effort to best-serve the founders scaling these businesses, Consensus announced the rebranding of […]

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One recent weekend, my family and I visited friends at their home for dinner. While our toddlers played together, I was able to take in the awesome tech setup my friend has created in his home. I was astonished by how he can manipulate seemingly everything in his home from his smart phone or tablet. […]

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Since inception, digital-first brands have relied on data, tracking, and insight to reach consumers and to communicate in a more personal way. It has been critical for acquiring customers in a cost-effective manner and scaling these businesses. Over the years, digital-first brands have focused a large part of their advertising spend on third-party channels like […]

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With COVID-19 driving interest in outdoor activities, consumer preferences have shifted. Concerns for safety and shutdowns of many indoor fitness and recreation outlets during the pandemic led people outside. This has resulted in higher participation on two fronts – consumers who were not participants before COVID are now trying new activities, and consumer who were […]

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