Author Archives: Consensus

Another week, and more new funding announcements for at-home fitness companies. Moxie, a New York-based online fitness studio offering a broad range of classes, raised a $6.3 million “seed+” round. The company was founded during the COVID-19 pandemic. A few days before, word surfaced that SoftBank intends to invest $100 million in Tempo, a two-year […]

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Live stream commerce – live selling over online video by a retailer or brand with contemporaneous, purchases from customers on the same platform – has seen growing adoption. With a more immersive and personal shopping experience than traditional online shopping, live stream commerce broadens interactions and deepens connections between sellers and consumers, giving companies a […]

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Allbirds, the San Francisco-based footwear brand, started with relatively humble beginnings. It launched with one shoe – the Wool Runner – on March 1st, 2016. The shoe was available in five colors and only available online. The company’s aim was to provide comfortable and environmentally friendly footwear. In the four and a half years since, […]

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COVID-19 has wreaked havoc on retail and accelerated a number of trends that were already challenging for traditional malls. One such trend, the growth of ecommerce, was fast-tracked in 2020, with stay-at-home orders and retail shutdowns driving much of the change. According to Adobe Analytics, U.S. online sales reached $73.2 billion in June, an increase […]

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Through the early stages of the COVID-19 pandemic, a predominant thought has been that digital brands – those generating a significant portion of their revenue online – should fare better, if not well, as consumer are confined to their homes with little alternative but to shop online. In some cases, that has borne out thus […]

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