Author Archives: Consensus

Since inception, digital-first brands have relied on data, tracking, and insight to reach consumers and to communicate in a more personal way. It has been critical for acquiring customers in a cost-effective manner and scaling these businesses. Over the years, digital-first brands have focused a large part of their advertising spend on third-party channels like […]

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With COVID-19 driving interest in outdoor activities, consumer preferences have shifted. Concerns for safety and shutdowns of many indoor fitness and recreation outlets during the pandemic led people outside. This has resulted in higher participation on two fronts – consumers who were not participants before COVID are now trying new activities, and consumer who were […]

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Another week, and more new funding announcements for at-home fitness companies. Moxie, a New York-based online fitness studio offering a broad range of classes, raised a $6.3 million “seed+” round. The company was founded during the COVID-19 pandemic. A few days before, word surfaced that SoftBank intends to invest $100 million in Tempo, a two-year […]

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Live stream commerce – live selling over online video by a retailer or brand with contemporaneous, purchases from customers on the same platform – has seen growing adoption. With a more immersive and personal shopping experience than traditional online shopping, live stream commerce broadens interactions and deepens connections between sellers and consumers, giving companies a […]

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Allbirds, the San Francisco-based footwear brand, started with relatively humble beginnings. It launched with one shoe – the Wool Runner – on March 1st, 2016. The shoe was available in five colors and only available online. The company’s aim was to provide comfortable and environmentally friendly footwear. In the four and a half years since, […]

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