Author Archives: Consensus

Live stream commerce – live selling over online video by a retailer or brand with contemporaneous, purchases from customers on the same platform – has seen growing adoption. With a more immersive and personal shopping experience than traditional online shopping, live stream commerce broadens interactions and deepens connections between sellers and consumers, giving companies a […]

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Allbirds, the San Francisco-based footwear brand, started with relatively humble beginnings. It launched with one shoe – the Wool Runner – on March 1st, 2016. The shoe was available in five colors and only available online. The company’s aim was to provide comfortable and environmentally friendly footwear. In the four and a half years since, […]

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COVID-19 has wreaked havoc on retail and accelerated a number of trends that were already challenging for traditional malls. One such trend, the growth of ecommerce, was fast-tracked in 2020, with stay-at-home orders and retail shutdowns driving much of the change. According to Adobe Analytics, U.S. online sales reached $73.2 billion in June, an increase […]

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Through the early stages of the COVID-19 pandemic, a predominant thought has been that digital brands – those generating a significant portion of their revenue online – should fare better, if not well, as consumer are confined to their homes with little alternative but to shop online. In some cases, that has borne out thus […]

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The COVID-19 pandemic is paralyzing social and commercial activity. This is not only because of social distancing, but because this unprecedented, modern, and global pandemic has brought with it profound uncertainty. No one knows how long this will last, or what the human or economic toll will be. No one knows how large the psychological […]

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