Author Archives: Paul Alexander

Nine months ago, I wrote in this space about the growing popularity of Dry January and the broader category of no- and low-alcohol (NoLo) beverages. The NoLo trend continues. NielsenIQ reports that as of May, trailing 12-month sales of non-alcoholic spirits were up 116% year over year. Celebrities are starting to hop on the trend […]

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High inflation, soaring gas prices, rising interest rates, and a bear market correction in the stock market are among several factors that currently have consumers (and economists) on edge. These concerns are starting to manifest themselves in the economic data: retail spending posted a surprise 0.3% decline in May, and the University of Michigan’s consumer […]

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Casualization has been a megatrend in apparel and footwear over the last two decades, fueled by changing norms in the workplace and the emergence of athleisure. The trend has been a boon for companies like lululemon and Allbirds, but it has been a challenge for brands and retailers catering to business and occasion dressing. When […]

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The growth of the clean beauty trend has been clear over the last few years as the number of new brands and products that claim to be clean has increased exponentially, and as the number of fundings and acquisitions of such brands has followed suit. Traditional and social media have taken notice as well. According […]

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Today is January 10th, which means that for those participating, Dry January is roughly 30% over. As the name suggests, participants in Dry January abstain (or try to abstain) from alcohol for the month of January to moderate and/or reassess their drinking habits and kick off the new year with a healthier start. Many consumers […]

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