Author Archives: Paul Alexander

On March 16th, the day before the U.S.’s first statewide stay-at-home order was announced (in California), one Consumer industry observer expressed serious concern for the sporting goods industry in an article entitled “COVID-19 Isn’t Playing Games. Neither Is Anybody Else.” The writer noted that the share price of Dick’s Sporting Goods (DKS) had fallen nearly […]

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Through last year and the beginning of this one, many emerging consumer companies were finding it more and more difficult to reach their once-optimistic sales and profitability projections. Much of this was due to surging digital marketing costs; by some accounts, the cost of Instagram and Facebook ads doubled year over year in 2019. This […]

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As the pace and gravity of COVID-19 headlines markedly increased last week, it became clear that a number of spheres of public life in this country will be impacted in the next several weeks, and potentially longer. Daily life has begun to change in healthcare, travel, education, commerce, hospitality, entertainment, and more. Here at Consensus, […]

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Last week, The Wall Street Journal reported that longtime L Brands CEO Les Wexner has begun discussions to step down from his role and explore strategic options for the Victoria’s Secret brand, including a possible sale. This news prompted a flood of articles summarizing the troubles that have beset the lingerie giant over the last […]

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Andy Dunn, the originator of the term Digitally Native Vertical Brand (DNVB), the founder of Bonobos, and the head of Walmart’s digital consumer brands unit, revealed last week in a LinkedIn post called “A Love Letter to Walmart” that he will be leaving the retail giant early next year. The post described some of the […]

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