Author Archives: Paul Alexander

Casualization has been a megatrend in apparel and footwear over the last two decades, fueled by changing norms in the workplace and the emergence of athleisure. The trend has been a boon for companies like lululemon and Allbirds, but it has been a challenge for brands and retailers catering to business and occasion dressing. When […]

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The growth of the clean beauty trend has been clear over the last few years as the number of new brands and products that claim to be clean has increased exponentially, and as the number of fundings and acquisitions of such brands has followed suit. Traditional and social media have taken notice as well. According […]

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Today is January 10th, which means that for those participating, Dry January is roughly 30% over. As the name suggests, participants in Dry January abstain (or try to abstain) from alcohol for the month of January to moderate and/or reassess their drinking habits and kick off the new year with a healthier start. Many consumers […]

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The Chinese shopping festival of Singles’ Day, also known as 11.11, is set to conclude this week, and indications are that this year it will again be the biggest shopping event on the planet. Originally created in the 1990’s to celebrate single people, the holiday took a commercial turn in 2009, when Chinese ecommerce retailer […]

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With digitally native darlings Warby Parker and Allbirds preparing to make their initial public offerings this week and later this fall, respectively, the companies’ regulatory filings point to the return of a recent trend in consumer retail: clicks to bricks. Clicks to bricks, or digitally native brands opening brick and mortar stores, was building momentum […]

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