We are excitedly counting down the weeks until the Consensus Great Brands Show (CGBS), which will take place September 25th, at the New York Times TimesCenter in Manhattan – http://greatbrandsshow.com/. With the date of the CGBS approaching, we are using this space each week to profile different companies that will be taking the stage. As we strive to assemble the most compelling slate of participating companies yet in the history of this event, we hope our weekly previews underscore our growing anticipation for this year’s show and give you a head start on learning about these dynamic brands and entrepreneurs.
One unmistakable mega-trend in the modern consumer economy is a growing focus on health, wellness, and fitness. This trend is prompting legacy brands and retailers to adapt their product offerings, but it is also creating an opening for new companies in the space. Two such on-trend companies will be presenting from the CGBS on 9/25: EverybodyFights and Fitness Cubed.
There are no better-conditioned athletes than boxers, and there is no more exciting, up-and-coming boxing-inspired gym chain than EverybodyFights. Founded by former professional boxer and member of boxing royalty, George Foreman III, EverybodyFights delivers an authentic boxing-training experience that appeals to mainstream consumers.
Founded in 2013 and based in Boston, EverybodyFights’s seven locations throughout the Northeast combine the grit of boxing with the luxury of a fitness boutique. EBF has four company-owned locations: two in Boston, one in New York City, and a recently opened Philadelphia location that was just named best new gym in Philly. In addition to the company-owned locations, there are three franchise locations in Chicago, Atlanta, and Lexington, KY.
George and his training staff have created a carefully designed workout program that provides a complete fitness journey that inspires both newcomers and boxing enthusiasts. Whether it is the heavy bag training, circuit training, cardio workouts or yoga, EverybodyFights’s gyms offer a wide variety of different classes that keeps sessions fresh and its clientele engaged.
Throughout its almost six years of operating history, EBF gyms have proven profitable across a variety of gym formats and sizes. With compelling gym economics, a carefully crafted brand, and a large and loyal customer base, EBF is poised for continued growth in both company-owned and franchise locations.
The wellness needs of the country’s and world’s largest demographic is unmet. Currently, fitness companies help fit people get fitter. Fitness Cubed is the first company creating a global fitness brand to solve wellness problems experienced by inactive people or those who are less mobile.
Health trends have been widely reported: the population is aging (senior citizens will soon outnumber children), obesity is increasing (72% of adults are overweight, 40% are obese), sedentariness is increasing (79% of adults don’t meet physical activity guidelines), arthritis rates are increasing (the leading cause of disability), and diabetes rates are increasing (100 million people have pre-diabetes or diabetes).
Founded by three University of Chicago classmates and backed by an experienced product development team, Fitness Cubed is addressing these urgent needs by bringing commercial grade engineering to at-home and at-office wellness/fitness for the first time. The company targets cohorts they consider Senior Striders, Busy Workers and Rehab Rockstars, who need products that are easily accessible and approachable.
The company launched its first product in late 2015, a best-in-class mini-elliptical that can be used at home or at office under the brand “Cubii”. With largely a Direct-to-Consumer model, Cubii is the bestselling and highest rated elliptical product on Amazon regardless of size. Cubii also sells through QVC and HSN and has seen significant international success in Germany and the UK. With product pricing ranging from $250 to $400, the company has already sold 200,000 units with substantial margins.
Fitness Cubed has also launched Apps to provide connectivity and feedback relating to the Cubii. The company will soon expand into product categories targeting core strength and balance and extend distribution to retail partners and the clinical markets. As it grows, Fitness Cubed will help more people discover happiness, well-being and balance by providing innovative products that are inclusive, clinically effective, and beautifully designed.
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