The Weekly Consensus™ brings to your inbox every Monday a summary of the major stories that impacted consumer businesses in the prior week. It also includes “The Big Story” – and editorial by a Consensus professional commenting on an item of significance to the industry.


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While COVID-19 has forced the closure of many aspects of normal life, a number of articles and outlets have pointed out that several areas are benefiting from the “new normal.” One such subsector is video gaming. The gaming world can be broken down into two sections, the traditional gaming industry (what used to be called […]

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The Freehold Raceway Mall opened in my hometown, Freehold, New Jersey, on August 1, 1990.  I was 12 years old, and I thought it was awesome.  It made shopping trips with my mom so much more efficient than multiple stops at strip centers along Route 9 or the longer drives to more distant malls.  More […]

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Significant capital will be required to facilitate the American economic recovery from the Covid-19 pandemic.  However, without the ability to reliably predict consumer demand, investors, lenders, and businesses in the consumer sector can neither forecast operating or capital cash needs, nor project return on investment.  In this article, we outline the factors that will dictate […]

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Many department stores and malls were struggling well before most Americans became familiar with the term coronavirus. A new report, however, says that the situation is in the process of going from bad to worse with a dire forecast for both retailers and landlords.   More than 50 percent of department stores in malls across […]

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Through last year and the beginning of this one, many emerging consumer companies were finding it more and more difficult to reach their once-optimistic sales and profitability projections. Much of this was due to surging digital marketing costs; by some accounts, the cost of Instagram and Facebook ads doubled year over year in 2019. This […]

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