The Weekly Consensus™ brings to your inbox every Monday a summary of the major stories that impacted consumer businesses in the prior week. It also includes “The Big Story” – and editorial by a Consensus professional commenting on an item of significance to the industry.


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Allbirds, the San Francisco-based footwear brand, started with relatively humble beginnings. It launched with one shoe – the Wool Runner – on March 1st, 2016. The shoe was available in five colors and only available online. The company’s aim was to provide comfortable and environmentally friendly footwear. In the four and a half years since, […]

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With the massive shift in consumer purchasing over the last eight months from brick and mortar to ecommerce, it should be no surprise that Amazon sales during the two-day event last Wednesday and Thursday called Prime Day increased versus last year. Amazon announced that Prime Day sales of its third-party sellers increased 60% to $3.5 […]

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Perhaps more so than any time since World War II, this Holiday season may remind us of The Whos down in Whoville. The meaning of the Holidays will far transcend the presents under the tree. However, the joys of gift giving will indeed go on in 2020. With 72 days left before Christmas, it is […]

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The presidential election dominated the headlines last week with coverage of the first debate mid-week and President Trump’s positive COVID-19 test on Friday. However, while voters and media monitor the final weeks of what has become another antagonistic and bitterly contested election, the biggest rivalry in retail – Walmart versus Amazon – also continued to […]

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On September 15th, Walmart launched Walmart+, an online paid membership service that will compete directly with Amazon Prime for the growing population of shoppers on the web who crave faster delivery options. The two loyalty programs hit similar price points: Amazon Prime is $119 per year or $12.99 per month, including a 30-day free trial, […]

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