The Weekly Consensus™ brings to your inbox every Monday a summary of the major stories that impacted consumer businesses in the prior week. It also includes “The Big Story” – and editorial by a Consensus professional commenting on an item of significance to the industry.


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High inflation, soaring gas prices, rising interest rates, and a bear market correction in the stock market are among several factors that currently have consumers (and economists) on edge. These concerns are starting to manifest themselves in the economic data: retail spending posted a surprise 0.3% decline in May, and the University of Michigan’s consumer […]

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In prior issues of the Big Story, Consensus partners Billy Busko, Betsy White and Abigail Hitchcock discussed the emergence of the metaverse as a new channel for brands, with gaming as an on-ramp to a future digital world anchored in blockchain technology. It’s relatively easy to imagine how fashion and lifestyle brands will capitalize on the […]

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Coca-Cola’s recent announcement that it will discontinue its Honest Tea brand at the end of 2022 sent shockwaves through the food & beverage industry.  Honest Tea was a beloved brand that pioneered the organic, low sugar beverage movement in the early 2000s, and founder Seth Goldman is an industry icon who lives the values of […]

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Bachman-Turner Overdrive famously sang, “You get up every morning from your alarm clock’s warning, Take the 8:15 into the city.”  The song is about the daily routine of takin’ care of business (unless you are lucky enough to be a musician). Elon Musk must be a Bachman-Turner Overdrive fan.  Last week, he sent a pair […]

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Last week, Target announced its quarterly earnings. The results surprised many – and with Target being a retail bellwether, it had some wide-ranging implications and effects. While revenue grew 4% year-over-year, Target’s operating income declined 43%. Target’s CEO, Brian Cornell, cited a confluence of factors – accelerated shifts in spending, rising costs of labor, transportation, […]

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