Author Archives: Billy Busko

In January, my colleague wrote in this space about the rising adoption of livestream selling by major American retailers as a means to connect with customers and drive sales in a world where COVID-19 has weighed on traffic to stores. He predicted that we’re only at the beginning of a wave of livestream retailing in […]

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Growing up, it seemed that my parents never returned a gift.  Later, it became apparent that maybe half the gifts were put to use and the other half were put in a drawer – permanently. Well, brick and mortar retailers and e-commerce retailers today wistfully long for such simple consumer behavior.  However, the purchase-return – […]

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Perhaps more so than any time since World War II, this Holiday season may remind us of The Whos down in Whoville. The meaning of the Holidays will far transcend the presents under the tree. However, the joys of gift giving will indeed go on in 2020. With 72 days left before Christmas, it is […]

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“No more pencils, no more books. No more teacher’s dirty looks.” – Alice Cooper   This song favored by students is belted out every year at the end of the school year.   However, in these strange times, this song may have relevance at the beginning of this school year. The Back to School season is […]

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As we face the COVID-19 pandemic, references are often being made to war.  It is true that today there is hardship, a great sense of uncertainty, and fear.  C.S. Lewis told an incoming class at Oxford in 1939 – on the cusp of World War II – that war makes more obvious the permanent human […]

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