The Weekly Consensus™ brings to your inbox every Monday a summary of the major stories that impacted consumer businesses in the prior week. It also includes “The Big Story” – and editorial by a Consensus professional commenting on an item of significance to the industry.


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With a new administration on the horizon in January, we review what President-Elect Joseph Biden has said about the tariffs the Trump administration imposed on China beginning in January 2018.  As a reminder, the U.S. has cited several precipitating factors for the tariffs, including economic issues, such as China’s unwillingness to protect American intellectual property […]

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Watching the election play out last week, many of us were reminded of and saddened by the deep divides that have become a defining feature of modern American politics. Many of us were left wondering what, if anything, can ever bring Americans closer together again. As specialists in the consumer economy, we at Consensus often […]

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The holidays are going to look and feel different this year. Typically, Thanksgiving is a time when family and friends gather to enjoy a turkey dinner and reflect on shared blessings. However, a traditional Thanksgiving is not the safest option this year, thanks to COVID-19.  The Centers for Disease Control recommend having a virtual Thanksgiving […]

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Allbirds, the San Francisco-based footwear brand, started with relatively humble beginnings. It launched with one shoe – the Wool Runner – on March 1st, 2016. The shoe was available in five colors and only available online. The company’s aim was to provide comfortable and environmentally friendly footwear. In the four and a half years since, […]

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With the massive shift in consumer purchasing over the last eight months from brick and mortar to ecommerce, it should be no surprise that Amazon sales during the two-day event last Wednesday and Thursday called Prime Day increased versus last year. Amazon announced that Prime Day sales of its third-party sellers increased 60% to $3.5 […]

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