Monthly Archives: November 2019

Earlier this year, Amazon founder and CEO and world’s richest person Jeff Bezos and his now ex-wife divorced after 25 years of marriage.  Amazon is now in the midst of a divorce of its own.  The retail behemoth is separating from the world’s most valuable apparel brand – Nike.  After two years of participating in […]

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When you ask the leaders of consumer brands what worries them most today, many will tell you the rising costs of acquiring customers.  Customer acquisition cost, or CAC, can relate to any method of acquiring customers and, for omnichannel consumer companies, can include costs associated with stores (depreciated buildout, employee costs and rent), catalog production […]

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According to the American Pet Products Association, the U.S. will spend more than $75 billion on pets this year, and the largest segment of pet owners are now millennials, who seem willing to spare no pet-related-expense. Yet even within such a large and growing industry, certain businesses thrive while others struggle. Examining the factors that […]

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