Over the years, several Big Stories with the same title as this one have explored social and political positions taken by consumer companies. In past instances, brands have issued statements and taken actions on salient topics of the day that their leaders believed align with the values of their customers. In times of domestic upheaval […]
We are excitedly counting down the months and weeks until the return of the Consensus Great Brands Show (CGBS), which will take place September 13th, at the New York Times TimesCenter in Manhattan (CGBS Website). CGBS is returning for the 10th time, after a pause for COVID, and we are bringing the show back bigger and […]
TikTok is everywhere. Introduced to the U.S. in 2018, the social media platform allows users to create and share videos 15 to 60 seconds in length. Lighthearted singing and dancing clips, viral challenges and instructional life hacks abound on the platform. Today, its 150-plus million active users in the U.S. comprise seemingly 99% of Millennials […]
Global luxury fashion mogul Tom Ford has scored a big deal for himself and his eponymous brand. On Tuesday, The Estée Lauder Companies (“ELC”) agreed to acquire the TOM FORD brand for $2.8 billion. This is the largest fashion transaction of the past decade, topping Versace’s $2.1 billion sale to Capri Holdings in 2018 and […]
Since the 1980s, retailers have been investing in private brands – brands owned by and thus sold exclusively at a particular retailer. Once considered second-tier products offering cheaper versions of basic merchandise, today’s private brands sit side-by-side with national brands and are merchandized so customers may not realize they are store brands. In some cases, […]