We are excitedly counting down the months and weeks until the Consensus Great Brands Show (CGBS), which will take place September 25th, at the New York Times TimesCenter in Manhattan – https://greatbrandsshow.com/. With the date of the CGBS approaching, we are using this space each week to profile a different company that will be taking the stage in September. As we strive to assemble the most compelling slate of participating companies yet in the history of this event, we hope our weekly previews underscore our growing anticipation for this year’s show and give you a head start on learning about these dynamic brands and entrepreneurs.
The first Altar’d State boutique was opened in 2009, in Knoxville, Tennessee, with one idea on the mind of founders Aaron Walters and Brian Mason: to create a brand that could make the world a better place. Walters’ and Mason’s retail backgrounds included experience at retailers such as Wal-Mart, Saks Inc. and many more. With a keen understanding of catering and selling to a retail consumer, the duo also believed that this industry and its way of engaging the guest could and should be approached differently. At the core of this new way of retailing was the mission to give back and make the world a better place. Today, with over 100 boutiques across the United States, Altar’d State and its 2000 plus family of employees “stand out. For good” and continue to grow and deliver on Walters’ and Mason’s initial vision.
Altar’d State designs and sells on-trend, fashionable womenswear, footwear, accessories, home items, and beauty products with approximately 90% of inventory bearing the Altar’d State label. The company prides itself on high-quality fashion and beauty selections and has also recently launched a sister brand, A’Beautiful Soul, which specifically serves women’s sizes 10-24.
While Altar’d State’s core business is fashion retailing, the core mission is to do good by supporting both local communities and global charities with donations and volunteer work. Altar’d State said of its vision, “the company seeks to inspire through action, and supports a mission of standing out for good in the world. From day one, Altar’d State has pioneered connecting retail with goodwill.”
Specifically, every season, the company chooses a different charitable cause, and each individual boutique then finds its own local non-profit working in that field. The stores then donate 10% of net proceeds each Monday (called “Mission Mondays”) to those local charities. On an annual basis, the company is committed to donating at least 1% of all sales. Causes to which Altar’d State has made donations in the past include feeding and housing the homeless, assisting veterans, and providing services to those undergoing treatment for cancer and other illnesses. This Fall, all Mission Monday donations will be going toward local organizations aiming to enrich the lives and wellbeing of children across the country. Beyond these donations, the company additionally funds community service hours for its employees, and has a strong partnership with Coprodeli USA and its work in impoverished areas of Peru.
Beyond its product assortment and mission to make the world a better place, Altar’d State is further differentiated from the competition by its growth. The company has focused on opening brick and mortar retail store locations, adding anywhere from 10 to 20 boutiques each year – a strategy that is unique in today’s retail environment. It is Altar’d State’s commitment to its involvement in the community and its focus on face-to-face interaction with customers that keeps it excited about physical retail, and likely plays a role in its success. Each of the company’s boutiques is built like a custom home. The inviting atmosphere and warm greetings from associates aim to make all customers feel welcome.
As a growing, privately-owned retailer in the U.S., Altar’d State’s sought-after products, mission-driven purpose and strong brand following make it an intriguing member of the next generation of fashion retail. We are excited to follow its future growth and success, and to welcome it on stage on September 25th at the Consensus Great Brands Show.Read the full weekly consensus