Author Archives: Billy Busko

Bachman-Turner Overdrive famously sang, “You get up every morning from your alarm clock’s warning, Take the 8:15 into the city.”  The song is about the daily routine of takin’ care of business (unless you are lucky enough to be a musician). Elon Musk must be a Bachman-Turner Overdrive fan.  Last week, he sent a pair […]

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Until late 2020, the most Mike Winkleman – the digital artist known as Beeple – had ever sold a print for was $100.  Last year, he sold a non-fungible token, or “NFT,” piece of work for $69 million at Christie’s. Consumer brands are also entering the world of NFTs and the digital, virtual realm in […]

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Last year, when Holiday sales forecasts were made, times were as unprecedented as ever experienced.  COVID cast a long shadow.  However, enough optimism prevailed that prognosticators foresaw modest Holiday gains over 2019 ranging from 1% to 4%. What actually happened made Santa blush.  Holiday sales gained 8.3%.  There were plenty of supporting economic factors: stimulus […]

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Last week a New York Time’s headline read, “Momentous: New York and California Open.”  After sixteen or so very dark COVID months, the light is beginning to shine from coast to coast. And prognosticators are suddenly recalibrating their assumptions to come up with new and improved forecasts. In February, the National Retail Federation projected that […]

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In January, my colleague wrote in this space about the rising adoption of livestream selling by major American retailers as a means to connect with customers and drive sales in a world where COVID-19 has weighed on traffic to stores. He predicted that we’re only at the beginning of a wave of livestream retailing in […]

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