Author Archives: Abigail Hitchcock

With 11 celebrity brands launched so far in 2022, and celebrities including Hailey Bieber (rhode skin) and Scarlett Johansson (The Outset) making their first venture into the industry, it appears as though 2022 may be just as robust a year for celebrity beauty launches as 2021, which saw over 20 brands enter the market. The […]

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In January, our colleagues Billy Busko and Betsy White explored in this forum the implications of non-fungible tokens (“NFTs”) and the metaverse for the consumer industry. These topics have recently grabbed the attention of the public and media – in January, Paris Hilton even flaunted her Bored Ape Yacht Club NFT collection on Jimmy Fallon’s […]

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