As the end of 2022 approaches, it is an appropriate time to wonder how the year will be remembered. However, 2022 has been such a volatile year, it will be hard to define. Was 2022 the year that crypto currencies gained legitimacy and entered the mainstream? Or was it the year that the face of […]
This past September, my colleague Paul Alexander wrote about the rise of ready to drink (RTD) cocktails in this space. He detailed several key developments, including Coca-Cola’s partnership with both Brown-Forman and Constellation brands to launch alcoholic beverages. It seems that partnership was just the beginning for Coca-Cola’s foray into alcoholic beverages. In late September, […]
Small brands and major retailers alike have been bracing for a muted holiday shopping season this year due to concerns about a weakening economy, high inflation, excess inventory, and softening consumer demand. Anxiety built further when major fall seasonal sales, including Amazon’s second Prime Day of 2022 (the first time the company has ever had […]