This past September, my colleague Paul Alexander wrote about the rise of ready to drink (RTD) cocktails in this space. He detailed several key developments, including Coca-Cola’s partnership with both Brown-Forman and Constellation brands to launch alcoholic beverages. It seems that partnership was just the beginning for Coca-Cola’s foray into alcoholic beverages. In late September, […]
On July 12th of this year, Flower Foods, a bakery company famous for the snack cake brands Tastykake and Mrs. Freshley’s, made an investment in Base Culture, a better-for-you baked goods brand with recent meteoric growth. Base Culture has gained traction producing gluten- and grain-free breads. Why might a sweets-and-treats company like Flower Foods decide […]