A recent exposé on fast-fashion retailer H&M alleges that the company’s environmental promise is undermined by greenwashing. H&M was using a scorecard system to inform customers about the environmental soundness of each product, but a report by Quartz claims that more than half of the scorecards portrayed products as being better for the environment than […]
In prior issues of the Big Story, Consensus partners Billy Busko, Betsy White and Abigail Hitchcock discussed the emergence of the metaverse as a new channel for brands, with gaming as an on-ramp to a future digital world anchored in blockchain technology. It’s relatively easy to imagine how fashion and lifestyle brands will capitalize on the […]
Coca-Cola’s recent announcement that it will discontinue its Honest Tea brand at the end of 2022 sent shockwaves through the food & beverage industry. Honest Tea was a beloved brand that pioneered the organic, low sugar beverage movement in the early 2000s, and founder Seth Goldman is an industry icon who lives the values of […]
Bachman-Turner Overdrive famously sang, “You get up every morning from your alarm clock’s warning, Take the 8:15 into the city.” The song is about the daily routine of takin’ care of business (unless you are lucky enough to be a musician). Elon Musk must be a Bachman-Turner Overdrive fan. Last week, he sent a pair […]
Last week, Target announced its quarterly earnings. The results surprised many – and with Target being a retail bellwether, it had some wide-ranging implications and effects. While revenue grew 4% year-over-year, Target’s operating income declined 43%. Target’s CEO, Brian Cornell, cited a confluence of factors – accelerated shifts in spending, rising costs of labor, transportation, […]