Category Archives: The Big Story

Last week’s announcement that Olipop, a low-sugar, functional soda, had raised $30 million of growth equity was the latest funding news for a low/no sugar food & beverage brand. Consumers are increasingly seeking out products that are low in sugar.  This rising demand reflects the growing awareness among consumers of the importance of metabolic health. […]

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Super Bowl LVI will be played at SoFi Stadium in California this Sunday between the Cincinnati Bengals and the Los Angeles Rams.  The Super Bowl delivers excitement not only for football fans, but also for casual viewers looking forward to new commercials and the halftime show.  The game will be the climactic culmination of months […]

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Last week, Leap, the retail as a service company that helps emerging brands launch and grow their physical retail channel, announced a $50 million capital raise. According to the company’s press release, the investment will be used to open new stores and improve Leap’s technology platform. Leap states that in 2021, the company quadrupled its […]

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In the last Weekly Consensus, our colleague Billy Busko wrote The Big Story about NFTs, retail and the metaverse.  Continuing with that theme, one of this past week’s major headlines was the announcement that Microsoft is buying the gaming company Activision Blizzard. The almost $70 billion price tag is the largest ever all-cash purchase of […]

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Until late 2020, the most Mike Winkleman – the digital artist known as Beeple – had ever sold a print for was $100.  Last year, he sold a non-fungible token, or “NFT,” piece of work for $69 million at Christie’s. Consumer brands are also entering the world of NFTs and the digital, virtual realm in […]

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