Author Archives: Maeghan Thompson

Since inception, digital-first brands have relied on data, tracking, and insight to reach consumers and to communicate in a more personal way. It has been critical for acquiring customers in a cost-effective manner and scaling these businesses. Over the years, digital-first brands have focused a large part of their advertising spend on third-party channels like […]

With early-returning school districts already opening their doors and welcoming back students, the back-to-school shopping season is in full swing.  But for a second year in a row, COVID-19 is creating significant uncertainty for students, parents, teachers, administrators, and the retailers that can typically count on a surge in school-related spending at this time of […]

With COVID-19 driving interest in outdoor activities, consumer preferences have shifted. Concerns for safety and shutdowns of many indoor fitness and recreation outlets during the pandemic led people outside. This has resulted in higher participation on two fronts – consumers who were not participants before COVID are now trying new activities, and consumer who were […]

With COVID-19 vaccines rolling out, and optimism growing that the pandemic will be under better control soon, at least one segment of consumers is chomping at the bit: travelers. According to an American Express Travel survey taken in January, 78% of respondents want to travel this year to relieve the stress of 2020. In fact, […]

Another week, and more new funding announcements for at-home fitness companies. Moxie, a New York-based online fitness studio offering a broad range of classes, raised a $6.3 million “seed+” round. The company was founded during the COVID-19 pandemic. A few days before, word surfaced that SoftBank intends to invest $100 million in Tempo, a two-year […]