Through the early stages of the COVID-19 pandemic, a predominant thought has been that digital brands – those generating a significant portion of their revenue online – should fare better, if not well, as consumer are confined to their homes with little alternative but to shop online. In some cases, that has borne out thus […]
The COVID-19 pandemic is paralyzing social and commercial activity. This is not only because of social distancing, but because this unprecedented, modern, and global pandemic has brought with it profound uncertainty. No one knows how long this will last, or what the human or economic toll will be. No one knows how large the psychological […]
Super Bowl Sunday. Every year, football fans look forward to it, families and friends gather to watch it, and advertisers bank on it. This year’s game, which will be played this weekend, will air in more than 170 countries and will again be one of the most-watched annual sporting events in the world. With the […]
Last week saw two notable industry events: NRF (NRF 2020: Retail’s Big Show & Expo) and ICR (ICR Conference 2020). Both shows, on the heels of year-end and holiday sales and another year of retail evolution, gave indications of what’s important today and what’s coming next. At NRF, the theme for this year’s event was […]
In addition to all the usual challenges facing retailers, this year they also have to deal with an unfriendly calendar. With the fourth Thursday in November falling on the 28th, Thanksgiving was as late as it can be this year. The ripple effect is that there are only 26 shopping days between Thanksgiving and Christmas, […]