Author Archives: Maeghan Thompson

COVID-19 has wreaked havoc on retail and accelerated a number of trends that were already challenging for traditional malls. One such trend, the growth of ecommerce, was fast-tracked in 2020, with stay-at-home orders and retail shutdowns driving much of the change. According to Adobe Analytics, U.S. online sales reached $73.2 billion in June, an increase […]

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It can be difficult these days to cope with the uncertainty and distressing developments that pervade virtually every news story related to COVID-19.  In a time of crisis such as this, a common reaction is to seek control and security wherever it can be found.  And while not even public officials can control this virus’s […]

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Through the early stages of the COVID-19 pandemic, a predominant thought has been that digital brands – those generating a significant portion of their revenue online – should fare better, if not well, as consumer are confined to their homes with little alternative but to shop online. In some cases, that has borne out thus […]

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The COVID-19 pandemic is paralyzing social and commercial activity. This is not only because of social distancing, but because this unprecedented, modern, and global pandemic has brought with it profound uncertainty. No one knows how long this will last, or what the human or economic toll will be. No one knows how large the psychological […]

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Super Bowl Sunday. Every year, football fans look forward to it, families and friends gather to watch it, and advertisers bank on it.  This year’s game, which will be played this weekend, will air in more than 170 countries and will again be one of the most-watched annual sporting events in the world.  With the […]

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