Boston, MA – Consensus, a leading boutique investment bank focused on the modern consumer economy, announces the formation of Axcelerate, an initiative dedicated to next-generation brands. In recognition of the continued impact of digital-first brands on the consumer sector, and in an effort to best-serve the founders scaling these businesses, Consensus announced the rebranding of […]
One recent weekend, my family and I visited friends at their home for dinner. While our toddlers played together, I was able to take in the awesome tech setup my friend has created in his home. I was astonished by how he can manipulate seemingly everything in his home from his smart phone or tablet. […]
As a longtime resident of Salem, Massachusetts, I have witnessed firsthand just how popular Halloween and all things spooky are throughout the year. This year, however, seems to be unlike any other – not only in the city of Salem, but across the United States. To make up for lost time after COVID-19 forced many […]
Since inception, digital-first brands have relied on data, tracking, and insight to reach consumers and to communicate in a more personal way. It has been critical for acquiring customers in a cost-effective manner and scaling these businesses. Over the years, digital-first brands have focused a large part of their advertising spend on third-party channels like […]
With early-returning school districts already opening their doors and welcoming back students, the back-to-school shopping season is in full swing. But for a second year in a row, COVID-19 is creating significant uncertainty for students, parents, teachers, administrators, and the retailers that can typically count on a surge in school-related spending at this time of […]