With COVID-19 driving interest in outdoor activities, consumer preferences have shifted. Concerns for safety and shutdowns of many indoor fitness and recreation outlets during the pandemic led people outside. This has resulted in higher participation on two fronts – consumers who were not participants before COVID are now trying new activities, and consumer who were […]
With COVID-19 vaccines rolling out, and optimism growing that the pandemic will be under better control soon, at least one segment of consumers is chomping at the bit: travelers. According to an American Express Travel survey taken in January, 78% of respondents want to travel this year to relieve the stress of 2020. In fact, […]
Another week, and more new funding announcements for at-home fitness companies. Moxie, a New York-based online fitness studio offering a broad range of classes, raised a $6.3 million “seed+” round. The company was founded during the COVID-19 pandemic. A few days before, word surfaced that SoftBank intends to invest $100 million in Tempo, a two-year […]
In less than a week, millions of people will gather around their televisions to watch two teams battle for the Vince Lombardi Trophy at Super Bowl LV. As the COVID-19 pandemic continues to grip the nation, and most people continue to wait for vaccination, the biggest sporting event of the year will be a notably […]
Live stream commerce – live selling over online video by a retailer or brand with contemporaneous, purchases from customers on the same platform – has seen growing adoption. With a more immersive and personal shopping experience than traditional online shopping, live stream commerce broadens interactions and deepens connections between sellers and consumers, giving companies a […]