Author Archives: Maeghan Thompson

In less than a week, millions of people will gather around their televisions to watch two teams battle for the Vince Lombardi Trophy at Super Bowl LV. As the COVID-19 pandemic continues to grip the nation, and most people continue to wait for vaccination, the biggest sporting event of the year will be a notably […]

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Live stream commerce – live selling over online video by a retailer or brand with contemporaneous, purchases from customers on the same platform – has seen growing adoption. With a more immersive and personal shopping experience than traditional online shopping, live stream commerce broadens interactions and deepens connections between sellers and consumers, giving companies a […]

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The holidays are going to look and feel different this year. Typically, Thanksgiving is a time when family and friends gather to enjoy a turkey dinner and reflect on shared blessings. However, a traditional Thanksgiving is not the safest option this year, thanks to COVID-19.  The Centers for Disease Control recommend having a virtual Thanksgiving […]

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Allbirds, the San Francisco-based footwear brand, started with relatively humble beginnings. It launched with one shoe – the Wool Runner – on March 1st, 2016. The shoe was available in five colors and only available online. The company’s aim was to provide comfortable and environmentally friendly footwear. In the four and a half years since, […]

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Last Monday, my colleague wrote a piece in this space about the challenges faced by traditional malls and how mall operators are responding to COVID-19 called “The End of the Mall as We Know It?” One particular news item that broke in the subsequent days made that title seem nearly clairvoyant. The Wall Street Journal […]

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