Significant capital will be required to facilitate the American economic recovery from the Covid-19 pandemic.  However, without the ability to reliably predict consumer demand, investors, lenders, and businesses in the consumer sector can neither forecast operating or capital cash needs, nor project return on investment.  In this article, we outline the factors that will dictate […]

Many department stores and malls were struggling well before most Americans became familiar with the term coronavirus. A new report, however, says that the situation is in the process of going from bad to worse with a dire forecast for both retailers and landlords.   More than 50 percent of department stores in malls across […]

Through last year and the beginning of this one, many emerging consumer companies were finding it more and more difficult to reach their once-optimistic sales and profitability projections. Much of this was due to surging digital marketing costs; by some accounts, the cost of Instagram and Facebook ads doubled year over year in 2019. This […]

It can be difficult these days to cope with the uncertainty and distressing developments that pervade virtually every news story related to COVID-19.  In a time of crisis such as this, a common reaction is to seek control and security wherever it can be found.  And while not even public officials can control this virus’s […]

Through the early stages of the COVID-19 pandemic, a predominant thought has been that digital brands – those generating a significant portion of their revenue online – should fare better, if not well, as consumer are confined to their homes with little alternative but to shop online. In some cases, that has borne out thus […]